Simply Better: Winning and Keeping Customers by Delivering What Matters Most by Patrick Barwise, T. P. Barwise, Sean Meehan

Simply Better: Winning and Keeping Customers by Delivering What Matters Most


Simply.Better.Winning.and.Keeping.Customers.by.Delivering.What.Matters.Most.pdf
ISBN: 9780875843988 | 216 pages | 11 Mb

Download Simply Better: Winning and Keeping Customers by Delivering What Matters Most



Simply Better: Winning and Keeping Customers by Delivering What Matters Most Patrick Barwise, T. P. Barwise, Sean Meehan
Publisher: Harvard Business Review Press


***Winner of the 2005 Berry-AMA Award*** A No-Nonsense Approach to Customer-Focused Business In their relentless quest for differentiation, many companies have poured their energies into making their offerings distinctive from competitors'. Yet, according to marketing experts Patrick Barwise and SeГЎn Meehan, in doing so companies have neglected the very basic activities that matter most to customers. This refreshingly straightforward book argues that it is not the addition of unique gizmos or features that wins and keeps customers, but the steadfast delivery of the ...

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